1. Focus on the services you provide

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2. Understand users and their needs

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3. Make the service simple to use

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4. Avoid recreating paper application forms on screen

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5. Make sure everyone can use the digital service

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6. Have a multiskilled team when creating digital services

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7. Use agile ways of working

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8.Iterate and improve frequently

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9. Create a secure digital service which protects users' data

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10. Define measureable goals for digital services & publish performance data

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11. Choose the right technology and tooling

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12. Consider cloud hosting

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13. Use and contribute to open standards and common components

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14. Operate a reliable digital service

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